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Activities calendar

22 September 2021

Webinar on "Regional brand as a tool for promoting a local product" for SMEs

 

The aim of the events is to familiarize SMEs with such an object of intellectual property as appellation of origin (AOI) and some aspects of the AOI registration procedure. AOI and GIs are means of promoting of local products, as well as in increasing the economic potential of a region and even of individual countries, developing the tourism industry, gastronomy tourism, which consequently has a beneficial effect on the economies of those countries as well.

In addition to the geographical origin or place of origin of a product, the legal protection system of an AOI seeks to protect the quality of the product, its unique characteristics and the factors involved in its production.

A new intellectual property object, Geographical Indication (GI), is currently being introduced into IP legislation. The draft law is under discussion in the Parliament.

 

Time: 11:00 AM Almaty

Get connected to Zoom conference
https://us06web.zoom.us/j/81697238211?pwd=R0VRUHZmY1hRYTJvSUFlK3V4MlBBQT09

Conference ID: 816 9723 8211
Access code: 543057

 
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